Mikkel Holm is a former Design Lead at LEGO Future Lab, now Chief Creative Officer at BARK. BARK was launched as a New York based start-up in 2012 with BarkBox, a monthly themed subscription of all-natural treats and clever toys for dogs. The key brand message is that dogs aren’t pets; they’re family! And that notion has caught on big time with dog lovers all over the US! Today, BARK is publicly traded on NYSE and has 1.8 million active annual subscriptions across four product categories; Fun, Food, Home & Heath.
Mikkel will be talking to us about the challenges related to holding on to the nerve of your company values and creative culture during a time of explosive growth.
